Philosophy

“It is not coincidence that makes a designer but his continuity. And continuity means working and searching, working and fighting, working and finding, finding and seeing, seeing and communicating, and again working and searching. Designers must challenge the past, must challenge the present, must challenge the future; but first of all, designers must be true to themselves. Design is attitude.”

– Helmut Schmidt, German Statesman and Chancellor of Germany from 1974 - 1982

Source: Fyodor Gejko: Helmut Schmidt, design is attitude, published by Birkhauser Verlag, 2010

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